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Valley Health and Wellness Firms Team Up for Change Your Life Challenge |
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Valley Health and Wellness Firms Team Up for Change Your Life Challenge
Pilates by Fitness Solutions and The Back Rub Company Seeking Ten Individuals Who Want to Change Their Lives
(Phoenix, AZ – March 10, 2008) – The owners of Pilates by Fitness Solutions and The Back Rub Company announced today that they will team up to conduct a Change Your Life Challenge. Lauren Tomasulo, the owner of Pilates by Fitness Solutions and Tiffany Richards, owner of The Back Rub Company are in search of ten people who need to lose at least forty pounds to launch the pilot of their weight loss and wellness program. The $300 tuition includes Pilates and cardiovascular workouts, nutrition education and wellness workshops. The ten-week program will begin on April 21 and end on July 4 – Independence Day.
“We don’t want this to be just about weight loss,” said Tomasulo. “We want people to look at all of the areas of their lives that affect their weight, not just the weight itself.” Besides strength training through Pilates and cardiovascular conditioning, the program will feature workshops with topics ranging from nutrition to self-esteem.
The program will kick off with a three-hour orientation prior to the April 21 start date. That session will revolve around nutrition and developing new eating habits. According to Richards, 80-90% of the participants’ long-term success will depend upon changing their relationships with food.
“Other gyms and clubs have tried Biggest Loser-style weight loss challenges,” said Richards in reference to the popular NBC weight loss reality show. “What makes us different is that we are taking on the full gamut of issues that keep people on a constant cycle of weight loss and weight gain. Others have tried to do it by only focusing on the exercise piece of the puzzle or on the diet piece. We are going to confront diet, nutrition, exercise, and body image.”
To that end, Richards and Tomasulo, who have each owned their own businesses for a decade, have enlisted the services of a veritable “Who’s Who” among Valley wellness professionals. Besides Tomasulo and Richards, experts who have committed to the Change Your Life Challenge include nutritionist Romy Seleznov-Nelson of Essential Fitness, Inc., life coach and hypnotherapist Tiffany Weis of Bohemian Bliss Life Coaching, and certified fitness instructor Randi Rummage.
The sessions, which will meet from 5:15 – 7:00 a.m. on Monday, Wednesday, and Friday mornings, will start with forty-five minutes of Pilates instruction with Lauren Tomasulo followed by a wellness workshop or a check-in session during which participants will report on their successes and challenges since the last check in. Each meeting will conclude with thirty minutes of cardiovascular conditioning.
“This is not a quick-fix for people who want to lose enough weight to attend a reunion or look good for a vacation. This is about making changes that will last a lifetime,” said Tomasulo.
In addition to the services covered in the program, participants will have access to massage, personal training, yoga classes, private life coaching sessions, and nutrition counseling for an additional fee.
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